Legato Notes

There’s a growing disconnect in the corporate world between what CEOs expect and what marketing delivers. Why? Facing a weak economy and more sophisticated customers, CEOs want to create meaningful and sustainable differentiation from their competition. And many CEOs perceive marketing as being too tactical and not focusing on the organization’s bottom line.

It's all over the news-either the "R" word or the "D" word. Whatever your view, most business leaders are feeling the pinch of a soft economy. So, is it time to panic? Absolutely not. But it is time to be more focused than ever, especially when it comes to your marketing efforts.