Market research from Legato Marketing and Communications is a powerful decision making tool
Market research is a powerful tool to assist you in strategic decision-making.
You’ll gain valuable insights to help shape your marketing programs.
There are many reasons why you may be considering market research, such as needing input to make critical decisions or wanting to gain a better understanding of customer motivators and brand perceptions. Whatever the case, we’ll work with you to develop the best approach to meet your objectives.
Mike is a creative and out of the box thinker but makes decisions based on sound business principle. He is a great collaborator and appreciates the input of others.
- Barbie Cowan, University of North Carolina – Wilmington
Quantitative techniques:
- Online surveys
- Telephone surveys
- Cognitive mapping
- Segmentation studies
- Pre/post campaign attitude/awareness/preference studies
- Database coding for geo–demographic analysis
Qualitative techniques:
- In-depth interviews
- Focus groups
- Concept testing
- Laddering
- Facilitated ideation
For more information about market research services from Legato Marketing & Communications, please contact us.
