Mike Milligan, Principal

Strategist, Advocate, Account Manager.

Agency experience + corporate leadership = understanding of your business needs.

Take the 2 a.m. call from a reporter requesting immediate comment…
Respond to extreme competition and build market share in challenging conditions…
Attract thousands to grand opening events…
I know what it means to build a business.

Learning the ropes in agency work

I launched my career before graduating from the University of Wisconsin – Madison School of Journalism. At agencies in Chicago and Milwaukee, I worked with Fortune 100 companies such as 3M Pharmaceuticals, Dow Chemical Company and Philips Medical Systems.

While serving as public relations director for Jacobson Rost in Sheboygan, Wis., I developed and coordinated a plan for the Green Bay Packers that contributed to the sale of $25 million in team stock. I orchestrated various media opportunities including securing national coverage in USA Today, Sports Illustrated and on CNN.

Proven corporate track record

As regional director of public relations and strategic communications for Aurora Health Care, Milwaukee, I led the response to various crisis situations, planned opening events for several hospitals and clinics, coordinated health fairs and educational events and launched a 24–page magazine.

Later, as vice president of marketing and communications for Prevea Health in Green Bay, I led a rebranding initiative that included a name change, new logo and television advertising campaign. Then, as director of marketing and public relations for New Hanover Health Network, Wilmington, N.C., I spearheaded several innovative campaigns targeting a fast–growing area of the country.

Bringing it all together

Wanting to establish my own agency, I moved my family back to Green Bay, where we opened Legato Marketing & Communications in June 2008. My wife Ann and I have two daughters, and we enjoy spending time doing anything outdoors… from snow shoeing to camping.

Please contact me so I can put my marketing and public relations expertise to work for your business!