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Bone & Joint Television

Challenge
Create two 30-second television spots that would build Bone & Joint's image as the progressive, first choice for bone, joint, and muscle injuries.

Solution:
Legato produced three 30-second spots. Two as client requested and a third as an alternate choice. Impressed by the unique creative direction, the client chose to air all three spots. Two of them featured a silhouetted dancer against a simple background. Legato had original music created for one of the spots. The third used silhouetted athletes playing various sports. The television was supported by three 60-second radio spots.

Bone & Joint Television