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A good marketing plan is critical to success — and an important step in achieving your marketing objectives. If you expect your business to thrive, you need to look at every aspect of your marketing strategy and manage your efforts the same way you manage other areas of your operation.

Legato Marketing and Communications works on the theory that less is more. Less overhead means less cost and more services for the customer.

There’s a growing disconnect in the corporate world between what CEOs expect and what marketing delivers. Why? Facing a weak economy and more sophisticated customers, CEOs want to create meaningful and sustainable differentiation from their competition. And many CEOs perceive marketing as being too tactical and not focusing on the organization’s bottom line.

Writer’s block, anyone? Is that blank sheet of paper driving you crazy? Even the most professional of writers occasionally faces writer’s block.

Simply put, Internet marketing encompasses more than setting up your Website and trying to get listed in search engines. Although this is a good start, there is so much more you can do.

FOR IMMEDIATE RELEASE CONTACT INFORMATION:
Mike Milligan, Principal
Legato Marketing & Communications
Phone: (920) 544-4068 LEGATO MARKETING ADDS PREFERRED PARTNER Green Bay, Wisconsin -- May 18, 2009 Legato Marketing & Communications announces the addition of Heartland Business Systems and Avastone Technologies to their team of Preferred Partners. As a preferred partner, Heartland and Avastone will provide Legato clients with an array of services including website development and hosting, networking solutions, technology planning, unified communications and software development. “We are excited to be teaming with Heartland and Avastone to provide our clients a rich array of technology solutions in addition to the strong marketing capabilities we already offer,” said Mike Milligan, Legato Marketing principal. Legato Marketing and Communications (www.golegato.com) is a full service marketing communications firm headquartered in Green Bay, Wisconsin. Legato offers a wide range of strategic marketing, advertising, public relations, graphic design, website development, branding and media services with an emphasis in health care.

FOR IMMEDIATE RELEASE CONTACT INFORMATION:
Mike Milligan, Principal
Legato Marketing & Communications
Phone: (920) 544-4068 LEGATO MARKETING ADDS PREFERRED PARTNER Green Bay, Wisconsin -- May 18, 2009 Legato Marketing & Communications announces the addition of Stephen Blecha of StephenBlecha Creative to their team of Preferred Partners. “Steve specializes in making his clients productions memorable through key messaging, video production expertise, and a healthy dose of fun. We’re excited to have him as part of the Legato team,” says Mike Milligan, Legato Principal. Steve has over 25 years experience in writing, producing, directing and editing of multi-media productions, television and radio advertising. As a key member of two major advertising agencies in Northeast Wisconsin, he partnered with Fortune 500 businesses to produce award-winning radio, television and long format videos. Legato Marketing and Communications (www.golegato.com) is a full service marketing communications firm headquartered in Green Bay, Wisconsin. Legato offers a wide range of strategic marketing, advertising, public relations, graphic design, website development, branding and media services with an emphasis in health care.

FOR IMMEDIATE RELEASE CONTACT INFORMATION:
Mike Milligan, Principal
Legato Marketing & Communications
Phone: (920) 544-4068 LEGATO MARKETING NOMINATED FOR GREEN BAY CHAMBER AWARD Green Bay, Wisconsin -- May 18, 2009 Legato Marketing & Communications, a full service marketing communications firm, has been nominated for the Green Bay Area Chamber of Commerce Special Accomplishment Award. Established as a “virtual agency”, Legato has assembled a team of marketing professionals that provide a full scope of marketing services without the overhead of a traditional agency. The award will be presented to the winner on June 3 at the Annual Business Recognition Luncheon held at the Hotel Sierra in Green Bay. The chamber recognizes small business achievements, growth, innovation and exceptional business practices at the annual luncheon. “There are a number of exceptional businesses that were nominated for this award and we are honored to be one of them,” said Mike Milligan, principal of Legato Marketing. Legato Marketing and Communications (www.golegato.com) is a full service marketing communications firm headquartered in Green Bay, Wisconsin. Legato offers a wide range of strategic marketing, advertising, public relations, graphic design, website development, branding and media services with an emphasis in health care.

FOR IMMEDIATE RELEASE CONTACT INFORMATION:
Mike Milligan, Principal
Legato Marketing & Communications
Phone: (920) 544-4068 LEGATO MARKETING ADDS NEW CLIENT Green Bay, Wisconsin -- May 18, 2009 Legato Marketing & Communications, a full service marketing communications firm, has added a new client to its roster. Black River Memorial Hospital, an accredited primary health-care facility located in Black River Falls, Wisconsin, has selected Legato Marketing as its advertising agency of record. Legato will provide strategic consulting, creative development, and media planning as a part of the  ongoing marketing campaign. “We’re excited to be working with Black River Memorial Hospital,” said Mike Milligan of Legato Marketing. “Our agency was chosen because of our extensive health care background and we’re confident we will be a strong addition to their marketing team.” Legato Marketing and Communications (www.golegato.com) is a full service marketing communications firm headquartered in Green Bay, Wisconsin. Legato offers a wide range of strategic marketing, advertising, public relations, graphic design, website development, branding and media services with an emphasis in health care.

I've been watching the Twitter phenomenon in health care with interest.