hyper-targeting
Imagine a dart board. You can throw darts all around the board and make small scores. But it's only when you hit the bullseye that you really up your game. That's how hyper-targeting works.
Instead of sending broad messages to a large audience, you can send specific messages to those who are most likely to respond.
- Personalized newsletters
- E–mail
- Statement stuffers
- Individual web sites
Hyper-targeting is an effective tactic to:
- Retain existing patients or customers
- Increase service/product usage
- Acquire new patients or customers
- Recruit employees
- Improve donor response and loyalty
