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Writer’s block, anyone? Is that blank sheet of paper driving you crazy? Even the most professional of writers occasionally faces writer’s block.

There’s a growing disconnect in the corporate world between what CEOs expect and what marketing delivers. Why? Facing a weak economy and more sophisticated customers, CEOs want to create meaningful and sustainable differentiation from their competition. And many CEOs perceive marketing as being too tactical and not focusing on the organization’s bottom line.

A good marketing plan is critical to success — and an important step in achieving your marketing objectives. If you expect your business to thrive, you need to look at every aspect of your marketing strategy and manage your efforts the same way you manage other areas of your operation.

Your brand is more than your marketing efforts.

10 tips to help you become a more effective business writer